{"id":1374,"date":"2025-12-31T18:21:13","date_gmt":"2025-12-31T10:21:13","guid":{"rendered":"https:\/\/5133333.xyz\/?p=1374"},"modified":"2025-12-31T18:29:57","modified_gmt":"2025-12-31T10:29:57","slug":"%e7%be%8e%e5%9b%bd%e5%aa%92%e4%bd%93%e9%87%87%e4%b9%b0%e7%9c%81%e9%92%b1%e7%a7%98%e7%b1%8d%ef%bc%9a%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e5%a6%82%e4%bd%95%e4%bb%a5%e6%9e%81%e4%bd%8e%e6%88%90%e6%9c%ac","status":"publish","type":"post","link":"https:\/\/5133333.xyz\/?p=1374","title":{"rendered":"\u7f8e\u56fd\u5a92\u4f53\u91c7\u4e70\u7701\u94b1\u79d8\u7c4d\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5982\u4f55\u4ee5\u6781\u4f4e\u6210\u672c\u767b\u4e0a\u4e3b\u6d41\u7535\u89c6\u4e0e\u5e7f\u64ad\uff1f"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u73a9\u8f6c\u7f8e\u56fd\u5a92\u4f53\u91c7\u4e70\uff1a\u4e2d\u5c0f\u4f01\u4e1a\u5982\u4f55\u4f4e\u6210\u672c\u201c\u9738\u5c4f\u201d\u4e3b\u6d41\u7535\u89c6\u3001\u5e7f\u64ad\u4e0e\u6237\u5916\u5e7f\u544a\uff1f<\/h1>\n\n\n\n<p>\u5728\u5f88\u591a\u4eba\u7684\u5370\u8c61\u4e2d\uff0c\u5728\u7f8e\u56fd\u6295\u653e\u7535\u89c6\u5e7f\u544a\u6216\u6237\u5916\u770b\u677f\u662f\u5c5e\u4e8e\u53ef\u53e3\u53ef\u4e50\u3001\u798f\u7279\u6c7d\u8f66\u8fd9\u79cd\u5927\u5de8\u5934\u7684\u201c\u70e7\u94b1\u6e38\u620f\u201d\u3002\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002\u968f\u7740\u6570\u5b57\u5316\u91c7\u4e70\uff08Programmatic Buy\uff09\u548c\u6b8b\u4f59\u5e93\u5b58\u5e02\u573a\u7684\u6210\u719f\uff0c\u5982\u4eca\u5373\u4f7f\u9884\u7b97\u53ea\u6709\u51e0\u767e\u7f8e\u91d1\u7684\u521b\u4e1a\u8005\uff0c\u4e5f\u80fd\u8ba9\u81ea\u5df1\u7684\u54c1\u724c\u51fa\u73b0\u5728 CNN\u3001Hulu \u751a\u81f3\u7ebd\u7ea6\u8857\u5934\u7684\u7535\u5b50\u770b\u677f\u4e0a\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u5c06\u4e3a\u60a8\u6df1\u5ea6\u62c6\u89e3\u7f8e\u56fd\u4f4e\u6210\u672c\u5a92\u4f53\u91c7\u4e70\u7684\u5e95\u5c42\u903b\u8f91\u3001\u6838\u5fc3\u6e20\u9053\u53ca\u5b9e\u6218\u907f\u5751\u6307\u5357\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001 \u5e95\u5c42\u903b\u8f91\uff1a\u4ec0\u4e48\u662f\u201c\u6b8b\u4f59\u5e93\u5b58\u201d\uff08Remnant Inventory\uff09\uff1f<\/h2>\n\n\n\n<p>\u60f3\u8981\u62ff\u5230\u5e95\u4ef7\uff0c\u5c31\u5fc5\u987b\u7406\u89e3**\u201c\u6b8b\u4f59\u5e93\u5b58\u201d**\u3002\u7f8e\u56fd\u7535\u53f0\u548c\u7535\u89c6\u53f0\u7684\u8282\u76ee\u662f 24 \u5c0f\u65f6\u4e0d\u95f4\u65ad\u7684\uff0c\u8fd9\u610f\u5473\u7740\u5e7f\u544a\u4f4d\u5fc5\u987b\u88ab\u586b\u6ee1\u3002\u5982\u679c\u4e34\u8fd1\u64ad\u51fa\u524d\u51e0\u5c0f\u65f6\u4f4d\u7f6e\u8fd8\u6ca1\u5356\u6389\uff0c\u8fd9\u4e9b\u4f4d\u7f6e\u5c31\u6210\u4e86\u201c\u8fb9\u89d2\u6599\u201d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6298\u6263\u529b\u5ea6<\/strong>\uff1a\u901a\u5e38\u80fd\u4ee5\u6807\u51c6\u62a5\u4ef7\uff08Rate Card\uff09\u7684 <strong>10% \u5230 30%<\/strong> \u62ff\u4e0b\u3002<\/li>\n\n\n\n<li><strong>\u91c7\u4e70\u4ee3\u4ef7<\/strong>\uff1a\u7531\u4e8e\u662f\u6361\u6f0f\uff0c\u4f60\u4e0d\u80fd\u6307\u5b9a\u5e7f\u544a\u5728 8:01 \u5206\u7cbe\u51c6\u64ad\u51fa\uff0c\u901a\u5e38\u662f\u4e00\u4e2a\u5927\u7684\u65f6\u95f4\u6bb5\uff08\u5982 8:00-12:00 \u968f\u673a\u6eda\u52a8\uff0c\u5373 Rotation\uff09\u3002\u6b64\u5916\uff0c\u5982\u679c\u7a81\u7136\u6709\u9ad8\u4ef7\u5ba2\u6237\uff08\u6bd4\u5982\u653f\u6cbb\u7ade\u9009\uff09\u51fa\u4ef7\uff0c\u4f60\u7684\u5e7f\u544a\u4f4d\u6709\u88ab\u201c\u9876\u6389\u201d\uff08Pre-empted\uff09\u7684\u98ce\u9669\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001 \u7ec6\u5206\u5e73\u53f0\u6df1\u5ea6\u89e3\u6790\uff1a\u9009\u5bf9\u4f60\u7684\u201c\u6d41\u91cf\u6c60\u201d<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u6d41\u5a92\u4f53\u7535\u89c6 (CTV\/OTT) \u2014\u2014 \u6570\u5b57\u5316\u65f6\u4ee3\u7684\u201c\u5c0f\u94a2\u70ae\u201d<\/h3>\n\n\n\n<p>\u73b0\u5728\u7684\u7f8e\u56fd\u89c2\u4f17\u5df2\u7ecf\u5927\u89c4\u6a21\u5411\u6d41\u5a92\u4f53\u8f6c\u79fb\uff0c\u8fd9\u4e3a\u5c0f\u5e7f\u544a\u4e3b\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u7ea2\u5229\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vibe.co<\/strong>\uff1a\u8fd9\u662f\u76ee\u524d\u6700\u63a8\u8350\u7684\u81ea\u52a9\u5f0f\u5e73\u53f0\u3002\n<ul class=\"wp-block-list\">\n<li><strong>\u8d85\u4f4e\u95e8\u69db<\/strong>\uff1a\u8d77\u6295\u91d1\u989d\u6bcf\u5929\u4ec5\u9700 $50\u3002<\/li>\n\n\n\n<li><strong>\u6781\u81f4\u7cbe\u51c6<\/strong>\uff1a\u53ef\u4ee5\u50cf\u6295 Facebook \u5e7f\u544a\u4e00\u6837\uff0c\u6839\u636e\u5174\u8da3\u6807\u7b7e\uff08\u5982\uff1a\u70f9\u996a\u7231\u597d\u8005\uff09\u6216\u5730\u7406\u4f4d\u7f6e\uff08\u7cbe\u51c6\u5230\u67d0\u4e2a\u5199\u5b57\u697c\u8857\u533a\uff09\u8fdb\u884c\u5b9a\u5411\u3002<\/li>\n\n\n\n<li><strong>\u6548\u679c\u5f52\u56e0<\/strong>\uff1a\u63d0\u4f9b\u5b9e\u65f6\u4eea\u8868\u76d8\uff0c\u6e05\u695a\u770b\u5230\u5e7f\u544a\u5e26\u6765\u4e86\u591a\u5c11\u70b9\u51fb\u548c\u8f6c\u5316\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Hulu Ad Manager<\/strong>\uff1a\u80cc\u9760\u8fea\u58eb\u5c3c\uff0c\u54c1\u724c\u5f62\u8c61\u6781\u4f73\u3002\u652f\u6301\u6309\u90ae\u653f\u7f16\u7801\uff08Zip Code\uff09\u6295\u653e\uff0c\u8d77\u6295\u989d\u901a\u5e38\u5728 $500 \u5de6\u53f3\u3002<\/li>\n\n\n\n<li><strong>Pluto TV &amp; Tubi<\/strong>\uff1a\u8fd9\u4e24\u5bb6\u662f\u514d\u8d39\u652f\u6301\u5e7f\u544a\u7684\u6d41\u5a92\u4f53\uff08FAST\uff09\u5de8\u5934\u3002\u5b83\u4eec\u7684 CPM \u901a\u5e38\u6bd4 Hulu \u4fbf\u5b9c\u4e0d\u5c11\uff0c\u662f\u8ffd\u6c42\u201c\u5927\u5c4f\u5e55\u5c55\u793a\u91cf\u201d\u7684\u6027\u4ef7\u6bd4\u9996\u9009\u3002<\/li>\n\n\n\n<li><strong>Paramount Ads Manager<\/strong>\uff1a\u6d3e\u62c9\u8499\u65d7\u4e0b\u7684\u5e73\u53f0\uff0c\u53ef\u4ee5\u7cbe\u51c6\u89e6\u8fbe CBS Sports \u7b49\u4f18\u8d28\u5185\u5bb9\uff0cCPM \u8d77\u6b65\u4ef7\u4f4e\u81f3 $7 \u5de6\u53f3\u3002<\/li>\n\n\n\n<li><strong>Amazon DSP (Fire TV)<\/strong>\uff1a\u5bf9\u4e8e\u4e9a\u9a6c\u900a\u7535\u5546\u5356\u5bb6\uff0c\u8fd9\u662f\u8f6c\u5316\u8def\u5f84\u6700\u77ed\u7684\u9009\u62e9\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u4f20\u7edf\u7535\u89c6\u6b8b\u4f59\u5e93\u5b58 (Remnant TV Ads)<\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u8ffd\u6c42\u5168\u7f8e\u8303\u56f4\u7684\u54c1\u724c\u66dd\u5149\uff0c\u4f20\u7edf\u7535\u89c6\u4f9d\u7136\u6709\u5176\u9b45\u529b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Remnant Agency<\/strong>\uff1a\u4e13\u95e8\u8d1f\u8d23\u91c7\u4e70 FOX, MSNBC, ESPN \u7b49\u4e3b\u6d41\u9891\u9053\u7684\u201c\u8fb9\u89d2\u6599\u201d\u5e93\u5b58\u3002<\/li>\n\n\n\n<li><strong>Tatari<\/strong>\uff1a\u7528\u505a\u6548\u679c\u5e7f\u544a\u7684\u903b\u8f91\u6765\u505a\u7535\u89c6\u5e7f\u544a\uff0c\u975e\u5e38\u9002\u5408\u8ffd\u6c42\u6570\u636e\u6307\u6807\u7684\u521d\u521b\u4f01\u4e1a\u3002<\/li>\n\n\n\n<li><strong>TVA Media Group<\/strong>\uff1a\u8001\u724c\u76f4\u63a5\u54cd\u5e94\u7535\u89c6\uff08DRTV\uff09\u4e13\u5bb6\uff0c\u64c5\u957f\u4f4e\u6210\u672c\u3001\u9ad8\u8f6c\u5316\u7387\u7684\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u672c\u5730\u5e7f\u64ad (Local Radio) \u2014\u2014 \u793e\u533a\u8425\u9500\u4e4b\u738b<\/h3>\n\n\n\n<p>\u7f8e\u56fd\u662f\u201c\u8f66\u8f6e\u4e0a\u7684\u56fd\u5bb6\u201d\uff0c\u5e7f\u64ad\u5728\u4e0a\u4e0b\u73ed\u9ad8\u5cf0\uff08Drive Time\uff09\u62e5\u6709\u6781\u9ad8\u7684\u6e17\u900f\u7387\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>iHeartAdBuilder<\/strong>\uff1a\u5168\u7f8e\u6700\u5927\u5e7f\u64ad\u96c6\u56e2 iHeartMedia \u7684\u81ea\u52a9\u5e73\u53f0\u3002\n<ul class=\"wp-block-list\">\n<li><strong>\u8fdb\u9636\u6280\u5de7<\/strong>\uff1a\u5b83\u63d0\u4f9b\u81ea\u52a8\u5316\u97f3\u9891\u5236\u4f5c\u5de5\u5177\u751a\u81f3\u914d\u97f3\u5458\uff0c\u4e3a\u4f60\u7701\u53bb\u9ad8\u989d\u5236\u4f5c\u8d39\u3002<\/li>\n\n\n\n<li><strong>\u9891\u7387\u7b56\u7565<\/strong>\uff1a\u5e7f\u64ad\u8bb2\u7a76\u201c\u542c\u89c9\u8bb0\u5fc6\u201d\u3002\u5efa\u8bae**\u201c\u5b81\u53ef\u5728\u4e00\u5bb6\u5c0f\u7535\u53f0\u6295 20 \u6b21\uff0c\u4e5f\u4e0d\u5728\u5927\u578b\u7535\u53f0\u6295 1 \u6b21\u201d**\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>NPR (Public Radio)<\/strong>\uff1a\u867d\u7136\u4e0d\u5141\u8bb8\u76f4\u63a5\u4fc3\u9500\uff0c\u4f46\u901a\u8fc7\u201c\u4f01\u4e1a\u8d5e\u52a9\u201d\uff08Underwriting\uff09\u7684\u5f62\u5f0f\u6295\u653e\uff0c\u8bed\u8c03\u4e13\u4e1a\u4e14\u683c\u8c03\u9ad8\uff0c\u80fd\u6709\u6548\u63d0\u5347\u54c1\u724c\u4fe1\u4efb\u5ea6\u3002<\/li>\n\n\n\n<li><strong>Cox Media<\/strong>\uff1a\u9002\u5408\u5728\u7279\u5b9a\u57ce\u5e02\uff08\u5982\u4e9a\u7279\u5170\u5927\u3001\u51e4\u51f0\u57ce\uff09\u8fdb\u884c\u7535\u89c6\u4e0e\u5e7f\u64ad\u7684\u6df1\u5ea6\u6574\u5408\u6295\u653e\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u6237\u5916\u5e7f\u544a (OOH) \u7684\u6570\u5b57\u5316\u8f6c\u578b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blip Billboards<\/strong>\uff1a\u88ab\u79f0\u4e3a\u6237\u5916\u5e7f\u544a\u754c\u7684 \u201cGoogle Ads\u201d\u3002\n<ul class=\"wp-block-list\">\n<li><strong>\u7075\u6d3b\u6027<\/strong>\uff1a\u6309\u6b21\u4ed8\u8d39\uff0c\u65e0\u9700\u7b7e\u957f\u671f\u5408\u540c\u3002\u4f60\u53ef\u4ee5\u8bbe\u7f6e\u53ea\u5728\u4e0b\u96e8\u5929\u663e\u793a\u96e8\u4f1e\u5e7f\u544a\uff0c\u6216\u8005\u53ea\u5728\u4e0b\u5348 5 \u70b9\u5835\u8f66\u9ad8\u5cf0\u5c55\u793a\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001 \u8fdb\u9636\u7b56\u7565\uff1a\u5a92\u4f53\u91c7\u4e70\u7684\u201c\u7701\u94b1\u8c08\u5224\u672f\u201d<\/h2>\n\n\n\n<p>\u5373\u4f7f\u4f7f\u7528\u81ea\u52a9\u5e73\u53f0\uff0c\u638c\u63e1\u4e00\u4e9b\u884c\u4e1a\u9ed1\u8bdd\u4e5f\u80fd\u8ba9\u4f60\u7701\u4e0b\u66f4\u591a\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u8be2\u95ee\u201cFire Sale\u201d\u8ba1\u5212<\/strong>\uff1a\u6bcf\u5b63\u5ea6\u672b\u9500\u552e\u4ee3\u8868\u4e3a\u4e86\u51b2\u6307\u6807\uff0c\u4f1a\u6709\u6781\u4f4e\u6298\u6263\u7684\u6e05\u4ed3\u5305\u3002<\/li>\n\n\n\n<li><strong>\u5229\u7528\u201cPre-emptible\u201d\u7ea7\u522b<\/strong>\uff1a\u4e3b\u52a8\u8981\u6c42\u8d2d\u4e70\u201c\u53ef\u88ab\u4e2d\u65ad\u201d\u7684\u6700\u4f4e\u7ea7\u5e7f\u544a\u4f4d\uff0c\u4ef7\u683c\u6700\u4eb2\u6c11\u3002<\/li>\n\n\n\n<li><strong>\u7f6e\u6362\uff08Barter\uff09<\/strong>\uff1a\u5982\u679c\u4f60\u662f\u5927\u4f17\u6d88\u8d39\u54c1\u516c\u53f8\uff0c\u5c1d\u8bd5\u7528\u4ea7\u54c1\u6362\u53d6\u5e7f\u544a\u65f6\u95f4\uff0c\u7528\u4e8e\u7535\u53f0\u7684\u62bd\u5956\u6216\u5458\u5de5\u798f\u5229\u3002<\/li>\n\n\n\n<li><strong>\u5229\u7528 DSP \u5de5\u5177<\/strong>\uff1a\u5982 <strong>The Trade Desk (TTD)<\/strong> \u6216 <strong>AdRoll<\/strong>\uff0c\u53ef\u4ee5\u4e00\u7ad9\u5f0f\u7ba1\u7406\u8de8\u5e73\u53f0\u7684\u6570\u5b57\u548c\u8fde\u7f51\u5a92\u4f53\u91c7\u4e70\u3002<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001 \u907f\u5751\u6307\u5357\uff1a\u7ed9\u5e7f\u544a\u4e3b\u7684\u6700\u540e\u5fe0\u544a<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u907f\u5f00\u201c\u5236\u4f5c\u8d39\u9677\u9631\u201d<\/strong>\uff1a\u5343\u4e07\u522b\u82b1 $10,000 \u53bb\u62cd\u4e00\u4e2a\u53ea\u5728 $1,000 \u5e7f\u544a\u4f4d\u4e0a\u64ad\u653e\u7684\u7247\u5b50\u3002\u4f7f\u7528 Canva\u3001CapCut \u6216 AI 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