{"id":1294,"date":"2025-07-27T16:03:11","date_gmt":"2025-07-27T08:03:11","guid":{"rendered":"https:\/\/5133333.xyz\/?p=1294"},"modified":"2025-07-27T16:03:13","modified_gmt":"2025-07-27T08:03:13","slug":"%e7%ab%9e%e4%ba%89%e5%b8%82%e5%9c%ba%e5%88%86%e6%9e%90%e7%9a%84%e9%80%90%e6%ad%a5%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/5133333.xyz\/?p=1294","title":{"rendered":"\u7ade\u4e89\u5e02\u573a\u5206\u6790\u7684\u9010\u6b65\u6307\u5357"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"what-is-a-competitive-analysis-and-why-is-it-important\">\u4ec0\u4e48\u662f\u7ade\u4e89\u5206\u6790\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1f<\/h3>\n\n\n\n<p>\u7ade\u4e89\u5206\u6790\u5305\u62ec\u8bc6\u522b\u60a8\u54c1\u724c\u7684\u6240\u6709\u7ade\u4e89\u5bf9\u624b\uff0c\u5e76\u5206\u6790\u4ed6\u4eec\u7684\u4ea7\u54c1\uff08\u6216\u670d\u52a1\uff09\u3001\u9500\u552e\u548c<a 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src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/g7tOjot5R9qxCgETiDoP\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"Semrush \u622a\u56fe\"\/><\/div><\/figure>\n\n\n\n<p>\u4f7f\u7528\u4e0b\u9762\u7684\u201c\u589e\u957f\u8c61\u9650\u201d\u90e8\u5206\u6765\u76f4\u89c2\u5730\u4e86\u89e3\u7ade\u4e89\u683c\u5c40\u3002<\/p>\n\n\n\n<p>\u5b83\u5c06\u544a\u8bc9\u4f60\u66f4\u591a\u6709\u5173\u4ee5\u4e0b\u5185\u5bb9\u7684\u4fe1\u606f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6210\u719f\u73a9\u5bb6<\/strong>\uff1a\u62e5\u6709\u7a33\u5b9a\u6d41\u91cf\u7684\u7f51\u7ad9<\/li>\n\n\n\n<li><strong>\u9886\u5148\u8005<\/strong>\uff1a\u6d41\u91cf\u5de8\u5927\u4e14\u589e\u957f\u8fc5\u901f\u7684\u7f51\u7ad9<\/li>\n\n\n\n<li><strong>\u6e38\u620f\u89c4\u5219\u6539\u53d8\u8005<\/strong>\uff1a\u6d41\u91cf\u4f4e\u4f46\u589e\u957f\u7387\u9ad8\u7684\u7f51\u7ad9<\/li>\n\n\n\n<li><strong>\u5229\u57fa\u5e02\u573a\u53c2\u4e0e\u8005<\/strong>\uff1a\u6d41\u91cf\u4f4e\u4e14\u589e\u957f\u7387\u6162\u7684\u7f51\u7ad9<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/du3tx2VlRoi372AE9QMX'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/du3tx2VlRoi372AE9QMX\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u6216\u8005\uff0c\u8bbf\u95ee\u201c&nbsp;<strong>EyeOn<\/strong>&nbsp;\u201d\u9009\u9879\u5361\u6765\u76d1\u63a7\u60a8\u6240\u5728\u5e02\u573a\u4e2d\u7ade\u4e89\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/LjR7klMRzegGohDCR9bO'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/LjR7klMRzegGohDCR9bO\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u65e0\u8bba\u60a8\u4f7f\u7528\u54ea\u79cd\u53ef\u89c6\u5316\u65b9\u5f0f\uff0c\u8bf7\u8bb0\u4e0b\u6240\u6709\u4e3b\u8981\u7684\u884c\u4e1a\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u9876\u7ea7\u6709\u673a\u641c\u7d22\u7ade\u4e89\u5bf9\u624b<\/strong><\/h4>\n\n\n\n<p>\u81ea\u7136\u641c\u7d22\u7ade\u4e89\u5bf9\u624b\u662f\u6307\u60a8\u7684\u7f51\u7ad9\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e2d\u4e0e\u4e4b\u7ade\u4e89\u7684\u516c\u53f8\u3002\u4ed6\u4eec\u53ef\u80fd\u4e0d\u9500\u552e\u4e0e\u60a8\u7c7b\u4f3c\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4f46\u4ed6\u4eec\u6b63\u5728\u521b\u5efa\u9488\u5bf9\u60a8\u7684\u53d7\u4f17\uff08\u6216\u5176\u4e2d\u4e00\u90e8\u5206\uff09\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528<a href=\"https:\/\/www.semrush.com\/analytics\/organic\/overview\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">Semrush \u7684 Organic Research<\/a>\u5de5\u5177\u6765\u53d1\u73b0\u6709\u673a\u641c\u7d22\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<p>\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u8f93\u5165\u60a8\u7684\u57df\u540d\u5e76\u70b9\u51fb\u201c<strong>\u641c\u7d22<\/strong>\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/iAhiuzVGRDWmpQpTn9IV'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/iAhiuzVGRDWmpQpTn9IV\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u4e00\u65e6\u5de5\u5177\u751f\u6210\u62a5\u544a\uff0c\u8bf7\u8bbf\u95ee\u201c<strong>\u7ade\u4e89\u5bf9\u624b<\/strong>\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/zS9SbGIHT1S7H3gzA84c'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/zS9SbGIHT1S7H3gzA84c\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.semrush.com\/blog\/serp\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">\u5411\u4e0b\u6eda\u52a8\u5230\u201c\u6709\u673a\u7ade\u4e89\u5bf9\u624b\u201d\u8868\uff0c\u67e5\u770b\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP)<\/a>\u4e2d\u4e0e\u60a8\u7ade\u4e89\u7684\u7f51\u7ad9\u5217\u8868\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5217\u8868\u4e2d\u7684\u6bcf\u4e2a\u7f51\u7ad9\uff0c\u60a8\u5c06\u770b\u5230\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f60\u6709\u591a\u5c11\u4e2a<a href=\"https:\/\/explodingtopics.com\/blog\/keyword-ranking\">\u5173\u952e\u8bcd\u6392\u540d<\/a>\u4e0e\u4e4b\u76f8\u540c<\/li>\n\n\n\n<li>\u6392\u540d\u5173\u952e\u8bcd\u603b\u6570<\/li>\n\n\n\n<li>\u9884\u8ba1\u83b7\u5f97\u7684\u81ea\u7136\u6d41\u91cf<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/GKR1nzTmujSN0dBPV4ow'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/GKR1nzTmujSN0dBPV4ow\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u8bb0\u4e0b\u6700\u4e3b\u8981\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5e76\u5c06\u5176\u7eb3\u5165\u60a8\u7684\u5206\u6790\u4e2d\u3002<\/p>\n\n\n\n<h4 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class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/XyOgjMqpT4aPMDPeigiC'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/XyOgjMqpT4aPMDPeigiC\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u8bbf\u95ee\u201c<strong>\u7ade\u4e89\u5bf9\u624b<\/strong>\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/8ay48enQT0u3ZgQyQcfF'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/8ay48enQT0u3ZgQyQcfF\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u60a8\u5728\u4ed8\u8d39\u641c\u7d22\u4e2d\u7ade\u4e89\u7684\u6240\u6709\u7f51\u7ad9\u7684\u5217\u8868\u3002\u60a8\u53ef\u4ee5\u5411\u4e0b\u6eda\u52a8\u5230\u5e95\u90e8\u7684\u8868\u683c\uff0c\u67e5\u770b\u5b83\u4eec\u5728\u8868\u683c\u4e2d\u7684\u5217\u8868\u3002<\/p>\n\n\n\n<p>\u5217\u51fa\u8be5\u5730\u533a\u7684\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\uff0c\u4ee5\u4fbf\u7a0d\u540e\u5728\u5206\u6790\u4e2d\u4f7f\u7528\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u672c\u5730 SEO \u7684\u9876\u7ea7\u7ade\u4e89\u5bf9\u624b<\/strong><\/h4>\n\n\n\n<p>\u5982\u679c\u4f60\u7ecf\u8425\u7684\u662f\u672c\u5730\u4f01\u4e1a\uff0c\u4f60\u9700\u8981\u5173\u6ce8\u4f60\u6240\u5728\u5730\u533a\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u56e0\u4e3a\u4ed6\u4eec\u53ef\u80fd\u662f\u4f60\u6700\u5f3a\u52b2\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.semrush.com\/map-rank-tracker\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">\u4f7f\u7528Semrush \u7684 Map Rank Tracker \u5de5\u5177<\/a>\u8bc6\u522b\u6240\u6709\u672c\u5730\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<p>\u9996\u5148\u6307\u5b9a\u60a8\u7684\u4f01\u4e1a\u540d\u79f0\u548c\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/VIHV58esR563MYfNW3or'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/VIHV58esR563MYfNW3or\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u4ece\u5217\u8868\u4e2d\u67e5\u627e\u5e76\u9009\u62e9\u60a8\u7684\u4e1a\u52a1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/vMh66DmQ26Y0aAMVCa4r'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/vMh66DmQ26Y0aAMVCa4r\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u70b9\u51fb\u201c<strong>\u663e\u793a\u5173\u952e\u5b57\u8bbe\u7f6e<\/strong>\u201d\u4ee5\u6253\u5f00\u6587\u672c\u6846\u3002<\/p>\n\n\n\n<p>\u8f93\u5165\u60a8\u60f3\u8981\u8ffd\u8e2a\u7684\u5173\u952e\u8bcd\u3002\u8be5\u5de5\u5177\u8fd8\u4f1a\u5efa\u8bae\u4e00\u4e9b\u53ef\u7528\u7684\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/VyMn1nSbRqeQ91b2pfoQ'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/VyMn1nSbRqeQ91b2pfoQ\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u60a8\u5c06\u770b\u5230\u60a8\u7684\u5546\u5bb6\u88ab\u6807\u8bb0\u5728\u5730\u56fe\u4e0a\u3002\u7136\u540e\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u7f51\u683c\u5927\u5c0f\u548c\u8ddd\u79bb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/nRyvGB5RDq0rbqaSKxim'><img class=\"lazyload lazyload-style-2\" 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src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/hthQ9d7bQBCPgXMNNCRy\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5bf9\u8bbe\u7f6e\u6ee1\u610f\u540e\uff0c\u70b9\u51fb\u201c<strong>\u521b\u5efa\u5e7f\u544a\u7cfb\u5217<\/strong>\u201d\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u8be5\u5de5\u5177\u5c06\u6536\u96c6\u60a8\u7684\u5173\u952e\u8bcd\u6570\u636e\uff0c\u5e76\u751f\u6210\u62a5\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' 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class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/szaV5DgnRKSf3YiFW5yU\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5199\u4e0b\u5728<a href=\"https:\/\/explodingtopics.com\/blog\/competitor-analysis\">\u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/a>\u4e2d\u8981\u4f7f\u7528\u7684\u6700\u91cd\u8981\u7684\u90a3\u4e9b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-do-audience-research\">\u7b2c\u4e8c\u6b65\uff1a\u8fdb\u884c\u53d7\u4f17\u7814\u7a76<\/h3>\n\n\n\n<p>\u7814\u7a76\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u53ef\u4ee5\u63ed\u793a\u4ed6\u4eec\u662f\u8c01\u4ee5\u53ca\u4ed6\u4eec\u5173\u5fc3\u4ec0\u4e48\u7684\u5173\u952e\u7ec6\u8282\u3002\u8fd9\u5bf9\u4e8e\u786e\u5b9a\u4f60\u7684\u5b9a\u4ef7\u3001\u4fe1\u606f\u4f20\u9012\u3001\u6e20\u9053\u7b49\u7b49\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528<a href=\"https:\/\/www.semrush.com\/analytics\/traffic\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">Semrush \u7684\u6d41\u91cf\u5206\u6790<\/a>\u5de5\u5177\u6765\u4e86\u89e3\u6709\u5173\u60a8\u7684<a href=\"https:\/\/www.semrush.com\/blog\/target-audience\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">\u76ee\u6807\u53d7\u4f17\u7684<\/a>\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u8f93\u5165\u60a8\u5728\u4e0a\u4e00\u6b65\u4e2d\u786e\u5b9a\u7684\u4e00\u4e2a\u6216\u591a\u4e2a\u7ade\u4e89\u57df\u540d\uff0c\u5982\u679c\u60a8\u5173\u6ce8\u7684\u662f\u7279\u5b9a\u56fd\u5bb6\u6216\u5730\u533a\uff0c\u8bf7\u9009\u62e9\u4e00\u4e2a\u4f4d\u7f6e\u3002\u7136\u540e\u70b9\u51fb\u201c<strong>\u5206\u6790<\/strong>\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/NHsBOdonQXWFmMU5dteK'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/NHsBOdonQXWFmMU5dteK\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5bfc\u822a\u5230\u201c<strong>\u53d7\u4f17\u6982\u89c8<\/strong>\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<p>\u5728\u201c\u4eba\u53e3\u7edf\u8ba1\u201d\u90e8\u5206\uff0c\u60a8\u5c06\u80fd\u591f\u770b\u5230\u6309\u5e74\u9f84\u3001\u6027\u522b\u548c\u56fd\u5bb6\/\u5730\u533a\u5212\u5206\u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/HNRWUowkSTaOI84BVO8m'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/HNRWUowkSTaOI84BVO8m\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u5411\u4e0b\u6eda\u52a8\uff0c\u201c\u793e\u4f1a\u7ecf\u6d4e\u201d\u90e8\u5206\u5c06\u663e\u793a\u6709\u5173\u53d7\u4f17\u5bb6\u5ead\u89c4\u6a21\u3001\u6536\u5165\u6c34\u5e73\u3001\u5c31\u4e1a\u72b6\u51b5\u548c\u6559\u80b2\u7a0b\u5ea6\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/5LY4sDNaSZqVUZRerfCX'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/5LY4sDNaSZqVUZRerfCX\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u7136\u540e\uff0c\u5728\u201c\u884c\u4e3a\u201d\u90e8\u5206\u67e5\u770b\u793e\u4ea4\u5a92\u4f53\u7684\u4f7f\u7528\u60c5\u51b5\u3001\u8bbe\u5907\u548c\u5174\u8da3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/G0NaOaFCT72kFIlwaBnp'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/G0NaOaFCT72kFIlwaBnp\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u8bb0\u4e0b\u6240\u6709\u503c\u5f97\u6ce8\u610f\u7684\u4e8b\u60c5\u3002\u5206\u6790\u5b8c\u6210\u540e\uff0c\u4f60\u53ef\u4ee5\u91cd\u65b0\u56de\u987e\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4e3a\u4f60\u7684\u884c\u52a8\u8ba1\u5212\u63d0\u4f9b\u53c2\u8003\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-create-a-competitor-matrix-and-gather-basic-company-information\">\u6b65\u9aa43\uff1a\u521b\u5efa\u7ade\u4e89\u5bf9\u624b\u77e9\u9635\u5e76\u6536\u96c6\u57fa\u672c\u516c\u53f8\u4fe1\u606f<\/h3>\n\n\n\n<p>\u73b0\u5728\uff0c\u662f\u65f6\u5019\u521b\u5efa\u4e00\u4e2a<a href=\"https:\/\/www.semrush.com\/blog\/competitive-matrix\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">\u7ade\u4e89\u5bf9\u624b\u77e9\u9635<\/a>\uff0c\u4ee5\u76f4\u89c2\u7684\u65b9\u5f0f\u5448\u73b0\u60a8\u7684\u7ade\u4e89\u683c\u5c40\u3002\u8be5\u77e9\u9635\u5305\u542b\u6240\u6709\u7ade\u4e89\u5bf9\u624b\uff0c\u4ee5\u53ca\u516c\u53f8\u89c4\u6a21\u3001\u5e02\u573a\u4efd\u989d\u3001\u53d7\u4f17\u7fa4\u4f53\u548c\u4eba\u53e3\u7edf\u8ba1\u7b49\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Wj5_C_KI0V1wT8OYfZ9SyGQ3pW4z2N6d9H2Mu_63KeI\/template\/preview\">Semrush \u7684\u7ade\u4e89\u5206\u6790\u6a21\u677f<\/a>\u521b\u5efa\u7ade\u4e89\u5bf9\u624b\u77e9\u9635\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u6dfb\u52a0\u4e00\u4e9b\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u3002\u6839\u636e\u4f60\u7684\u76ee\u6807\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u66f4\u52a0\u5173\u6ce8\u7279\u5b9a\u7684\u7ade\u4e89\u5bf9\u624b\u7c7b\u522b\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5e0c\u671b\u5728\u660e\u5e74\u5c06\u81ea\u7136\u6d41\u91cf\u589e\u52a0 15%\uff0c\u90a3\u4e48\u60a8\u53ef\u80fd\u9700\u8981\u5173\u6ce8\u81ea\u7136\u641c\u7d22\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u5b8c\u6210\u77e9\u9635\u7684\u7b2c\u4e00\u90e8\u5206\uff08\u201c\u516c\u53f8\u7b80\u4ecb\u201d\u90e8\u5206\uff09\u3002<\/p>\n\n\n\n<p>\u5927\u90e8\u5206\u4fe1\u606f\u90fd\u5f88\u5bb9\u6613\u627e\u5230\uff0c\u4f46\u4ee5\u4e0b\u662f\u5982\u4f55\u6316\u6398\u51e0\u4e2a\u5173\u952e\u6570\u636e\u70b9\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5458\u5de5\u4eba\u6570<\/strong><\/h4>\n\n\n\n<p>\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u89c4\u6a21\u662f\u8861\u91cf\u81ea\u8eab\u5b9e\u529b\u7684\u5173\u952e\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e9b\u4e0d\u540c\u7684\u5e73\u53f0\u627e\u5230\u8fd9\u4e9b\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u67e5\u770b\u6bcf\u5bb6\u516c\u53f8\u7684 LinkedIn \u9875\u9762\uff0c\u4e86\u89e3\u6709\u591a\u5c11\u540d\u5458\u5de5\u5728\u90a3\u91cc\u5de5\u4f5c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/W3VKKrNoTqKNWVjLvVC8'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/W3VKKrNoTqKNWVjLvVC8\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u6216\u8005\uff0c\u67e5\u770b\u4ed6\u4eec\u7684<a href=\"https:\/\/www.crunchbase.com\/\">Crunchbase<\/a>\u4e2a\u4eba\u8d44\u6599\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u516c\u53f8\u5e02\u573a\u4efd\u989d<\/strong><\/h4>\n\n\n\n<p>\u4e00\u5bb6\u516c\u53f8\u7684\u5e02\u573a\u4efd\u989d\u4ee3\u8868\u4e86\u5176\u6536\u5165\u5360\u6574\u4e2a\u884c\u4e1a\u603b\u6536\u5165\u7684\u767e\u5206\u6bd4\u3002\u5b83\u6e05\u695a\u5730\u8868\u660e\u4e86\u6bcf\u5bb6\u516c\u53f8\u7684\u4e3b\u5bfc\u5730\u4f4d\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528 Crunchbase \u7b49\u5e73\u53f0\u4e86\u89e3\u66f4\u591a\u516c\u53f8\u7684\u6536\u5165\u6570\u636e\u3002\u5982\u679c\u516c\u53f8\u5b63\u5ea6\u6216\u5e74\u5ea6\u62a5\u544a\u662f\u516c\u5f00\u7684\uff0c\u60a8\u4e5f\u53ef\u4ee5\u67e5\u770b\u8fd9\u4e9b\u62a5\u544a\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u5229\u7528\u884c\u4e1a\u62a5\u544a\u6570\u636e\u6216<a href=\"https:\/\/www.statista.com\/\">Statista<\/a>\u7b49\u5e73\u53f0\u4f30\u7b97\u8be5\u884c\u4e1a\u7684\u603b\u6536\u5165\u3002\u7136\u540e\u5c06\u6bcf\u5bb6\u516c\u53f8\uff08\u5305\u62ec\u4f60\u7684\u516c\u53f8\uff09\u7684\u6536\u5165\u9664\u4ee5\u884c\u4e1a\u603b\u6536\u5165\uff0c\u5373\u53ef\u8ba1\u7b97\u51fa\u8be5\u516c\u53f8\u5404\u81ea\u7684\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u516c\u5f0f<\/p>\n\n\n\n<p><em><strong>\u5e02\u573a\u4efd\u989d\uff08%\uff09=\uff08\u516c\u53f8\u6536\u5165\/\u884c\u4e1a\u603b\u6536\u5165\uff09x 100<\/strong><\/em><\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5047\u8bbe\u4e00\u5bb6\u7ade\u4e89\u5bf9\u624b\u53bb\u5e74\u7684\u6536\u5165\u4e3a 1000 \u4e07\u7f8e\u5143\u3002\u800c\u6574\u4e2a\u884c\u4e1a\u7684\u6536\u5165\u603b\u989d\u4e3a 5 \u4ebf\u7f8e\u5143\u3002\u8fd9\u610f\u5473\u7740\u8be5\u516c\u53f8\u7684\u6536\u5165\u4efd\u989d\u4e3a 2%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-analyze-competitors-4-ps\">\u6b65\u9aa44\uff1a\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u76844P<\/h3>\n\n\n\n<p>\u4e00\u5bb6\u516c\u53f8\u7684\u8425\u9500\u7ec4\u5408\u5305\u62ec\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u548c\u4fc3\u9500\u2014\u2014\u901a\u5e38\u88ab\u79f0\u4e3a\u201c4P\u201d\u3002\u5b83\u4eec\u662f\u8425\u9500\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u6b65\u9aa4\u4e2d\uff0c\u60a8\u5c06\u5206\u6790\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684 4P \u539f\u5219\u3002\u5e76\u5c06\u8fd9\u4e9b\u4fe1\u606f\u6dfb\u52a0\u5230\u60a8\u7684<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Wj5_C_KI0V1wT8OYfZ9SyGQ3pW4z2N6d9H2Mu_63KeI\/template\/preview\">Semrush \u7ade\u4e89\u5206\u6790\u6a21\u677f<\/a>\u526f\u672c\u4e2d\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6bcf\u4e2a\u5185\u5bb9\u7684\u6982\u8ff0\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4ea7\u54c1<\/strong><\/h4>\n\n\n\n<p>\u9996\u5148\uff0c\u60a8\u9700\u8981\u5c3d\u53ef\u80fd\u591a\u5730\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff08\u6216\u670d\u52a1\uff09\uff0c\u5305\u62ec\u5b83\u4eec\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4ee5\u53ca\u5ba2\u6237\u5bf9\u5176\u7684\u770b\u6cd5\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u51e0\u79cd\u65b9\u5f0f\u6765\u67e5\u627e\u6b64\u4fe1\u606f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u67e5\u770b\u4ed6\u4eec\u7684\u7f51\u7ad9<\/strong>\u3002\u9996\u5148\u6d4f\u89c8\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\uff0c\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4fe1\u606f\u3002\u5e76\u7279\u522b\u6ce8\u610f\u6240\u6709\u63cf\u8ff0\u7684\u529f\u80fd\u548c\u4f18\u52bf\u3002<\/li>\n\n\n\n<li><strong>\u4eb2\u81ea\u8bd5\u7528\u4ea7\u54c1\u6216\u670d\u52a1<\/strong>\u3002\u5bfb\u627e\u673a\u4f1a\u4eb2\u81ea\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u6216\u8005\u6ce8\u518c\u514d\u8d39\u8bd5\u7528\u7248\u6216\u8d26\u6237\uff08\u9002\u7528\u4e8e\u8f6f\u4ef6\u548c\u7c7b\u4f3c\u7684\u975e\u5b9e\u4f53\u4ea7\u54c1\uff09\u3002<\/li>\n\n\n\n<li><strong>\u9605\u8bfb\u5ba2\u6237\u8bc4\u8bba<\/strong>\u3002<strong>\u00a0<\/strong>\u4e86\u89e3\u5ba2\u6237\u5bf9\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u8bc4\u4ef7\u3002\u4f60\u53ef\u4ee5\u9605\u8bfb\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u4e0a\u4ee5\u53ca\u00a0<a href=\"https:\/\/www.statista.com\/\">Trustpilot<\/a>\u7b49\u72ec\u7acb\u8bc4\u8bba\u805a\u5408\u7f51\u7ad9\u4e0a\u7684\u8bc4\u8bba\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4ef7\u683c<\/strong><\/h4>\n\n\n\n<p>\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5b9a\u4ef7\u3002\u6839\u636e\u60a8\u6240\u5728\u7684\u884c\u4e1a\u548c\u4ea7\u54c1\u6027\u8d28\uff0c\u5b9a\u4ef7\u4fe1\u606f\u53ef\u80fd\u516c\u5f00\uff0c\u4e5f\u53ef\u80fd\u4e0d\u516c\u5f00\u3002<\/p>\n\n\n\n<p>\u4f46\u8bf7\u5728\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u4e0a\u67e5\u627e\u5b9a\u4ef7\u9875\u9762\u3002\u6216\u8005\uff0c\u5411\u9500\u552e\u56e2\u961f\u7d22\u53d6\u62a5\u4ef7\u3002<\/p>\n\n\n\n<p>\u7279\u522b\u6ce8\u610f\u4ed6\u4eec\u4f7f\u7528\u7684\u5b9a\u4ef7\u6a21\u578b\u4ee5\u53ca\u5b83\u4eec\u662f\u5426\u4e0e\u60a8\u7684\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4ed6\u4eec\u91c7\u7528\u7684\u662f\u4e00\u6b21\u6027\u8d2d\u4e70\u8fd8\u662f\u8ba2\u9605\u8ba1\u5212\uff1f\u4e0e\u4e1a\u5185\u5176\u4ed6\u516c\u53f8\u76f8\u6bd4\uff0c\u4ed6\u4eec\u7684\u5b9a\u4ef7\u662f\u504f\u4f4e\u8fd8\u662f\u504f\u9ad8\uff1f<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5730\u65b9<\/strong><\/h4>\n\n\n\n<p>\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u9500\u552e\u5730\u70b9\u3002\u8fd9\u6837\u5c31\u80fd\u77e5\u9053\u4f60\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u91cd\u53e0\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u8c03\u67e5\u9500\u552e\u662f\u5728\u7f51\u4e0a\u3001\u5728\u96f6\u552e\u5e97\u3001\u901a\u8fc7\u9009\u5b9a\u7684\u5408\u4f5c\u4f19\u4f34\u8fd8\u662f\u901a\u8fc7\u67d0\u79cd\u7ec4\u5408\u8fdb\u884c\u7684\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4ed6\u4eec\u901a\u8fc7\u96f6\u552e\u5e97\u9500\u552e\u4ea7\u54c1\uff0c\u8bf7\u5c1d\u8bd5\u4e86\u89e3\u6709\u591a\u5c11\u5bb6\u5546\u5e97\u6709\u4ed6\u4eec\u7684\u4ea7\u54c1\u5e93\u5b58\u3002\u5982\u679c\u4ed6\u4eec\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u9500\u552e\uff0c\u8bf7\u8c03\u67e5\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u662f\u8c01\u3002<\/p>\n\n\n\n<p>\u4f60\u9700\u8981\u505a\u4e00\u4e9b\u8c03\u67e5\u624d\u80fd\u627e\u5230\u8fd9\u4e9b\u4fe1\u606f\u3002\u5148\u4ece\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u5f00\u59cb\u2014\u2014\u5b83\u5f88\u53ef\u80fd\u5728\u4e13\u95e8\u7684\u9875\u9762\u4e0a\u6709\u8fd9\u4e9b\u4fe1\u606f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u664b\u5347<\/strong><\/h4>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u63a8\u5e7f\u4ed6\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u8bf7\u4f7f\u7528<a href=\"https:\/\/www.semrush.com\/analytics\/traffic\/\">Semrush \u7684\u6d41\u91cf\u548c\u5e02\u573a\u3002<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/9ZTS9B1WQdawmFoL3Dbd'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/9ZTS9B1WQdawmFoL3Dbd\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u8be5\u5de5\u5177\u751f\u6210\u62a5\u544a\u540e\uff0c\u5411\u4e0b\u6eda\u52a8\u5230\u201c\u5e02\u573a\u53c2\u4e0e\u8005\u201d\u90e8\u5206\uff0c\u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u6b63\u5728\u4f7f\u7528\u54ea\u4e9b\u8425\u9500\u6e20\u9053\u4ee5\u53ca\u4ed6\u4eec\u901a\u8fc7\u6e20\u9053\u62e5\u6709\u591a\u5c11\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/8ASstphQcqPqHx4u0FsQ'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/8ASstphQcqPqHx4u0FsQ\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-study-competitors-marketing-activities\">\u7b2c\u4e94\u6b65\uff1a\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u7684\u8425\u9500\u6d3b\u52a8<\/h3>\n\n\n\n<p>\u4f5c\u4e3a\u7ade\u4e89\u5206\u6790\u7684\u4e00\u90e8\u5206\uff0c\u60a8\u9700\u8981\u786e\u5b9a\u7ade\u4e89\u5bf9\u624b\u4f7f\u7528\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u5185\u5bb9\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u4ed8\u8d39\u641c\u7d22\u5de5\u4f5c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u7f51\u7ad9\u5185\u5bb9<\/strong><\/h4>\n\n\n\n<p>\u8be6\u7ec6\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u5185\u5bb9\uff0c\u4e86\u89e3\u4ed6\u4eec\u5728\u5176\u7f51\u7ad9\u4e0a\u53d1\u5e03\u54ea\u4e9b\u7c7b\u578b\u7684\u6587\u7ae0\u4ee5\u53ca\u53d1\u5e03\u9891\u7387\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u9700\u8981\u68c0\u67e5\u7684\u51e0\u4ef6\u4e8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ed6\u4eec\u6709\u6d3b\u8dc3\u7684\u535a\u5ba2\u5417\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u662f\u5426\u53d1\u5e03\u53ef\u4e0b\u8f7d\u7684\u8d44\u4ea7\uff0c\u5982\u7535\u5b50\u4e66\u3001\u62a5\u544a\u3001\u6848\u4f8b\u7814\u7a76\u548c\u767d\u76ae\u4e66\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u6709\u64ad\u5ba2\u6216\u5176\u4ed6\u591a\u5a92\u4f53\u5185\u5bb9\u5417\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u867d\u7136\u5e76\u975e\u6240\u6709\u7f51\u7ad9\u5185\u5bb9\u7684\u521b\u5efa\u90fd\u8003\u8651\u4e86\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)\uff0c\u4f46\u5927\u90e8\u5206\u7f51\u7ad9\u5185\u5bb9\u90fd\u8003\u8651\u5230\u4e86\u8fd9\u4e00\u70b9\u3002\u56e0\u6b64\uff0c\u8bf7\u4f7f\u7528<a href=\"https:\/\/www.semrush.com\/analytics\/organic\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">Semrush \u7684\u81ea\u7136\u641c\u7d22<\/a>\u5de5\u5177\u6765\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u6392\u540d\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e5f\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684 SEO \u7b56\u7565\uff0c\u5e76\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u60a8\u5e94\u8be5\u8ffd\u6c42\u54ea\u4e9b\u5173\u952e\u5b57\u7684\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/explodingtopics.com\/blog\/free-seo-competitor-analysis-tools\">\u4ee5\u4e0b\u662f\u8fdb\u884cSEO 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alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u8bbf\u95ee\u201c<strong>\u804c\u4f4d<\/strong>\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u7ade\u4e89\u5bf9\u624b\u53c2\u4e0e\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u8bcd\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u6bcf\u4e2a\u5173\u952e\u8bcd\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\uff0c\u4ee5\u53ca\u4ed6\u4eec\u4ece\u6bcf\u4e2a\u641c\u7d22\u8bcd\u4e2d\u4ea7\u751f\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/jqncEePQTIiJgaOGdfng'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/jqncEePQTIiJgaOGdfng\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u8fd8\u53ef\u4ee5\u770b\u5230\u6bcf\u4e2a<a href=\"https:\/\/explodingtopics.com\/blog\/keyword-rank-checker\">\u5173\u952e\u8bcd\u5bf9\u5e94\u7684URL\u6392\u540d<\/a>\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u6309\u5173\u952e\u5b57\u4f4d\u7f6e\u3001\u641c\u7d22\u91cf\u3001\u5173\u952e\u5b57\u96be\u5ea6\u6216\u5176\u4ed6\u5185\u5bb9\u8fc7\u6ee4\u5217\u8868\uff0c\u4ee5\u627e\u5230\u60a8\u611f\u5174\u8da3\u7684\u5177\u4f53\u5185\u5bb9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/4unsDPPCROWeLbt3mjaa'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/4unsDPPCROWeLbt3mjaa\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u60f3\u4f7f\u7528\u9ad8\u7ea7\u8fc7\u6ee4\u5668\u6765\u5ffd\u7565\u54c1\u724c\u8bcd\uff08\u5305\u542b\u54c1\u724c\u540d\u79f0\u7684\u5173\u952e\u8bcd\uff09\u3002\u56e0\u4e3a\u5b83\u4eec\u53ef\u80fd\u4e0e\u60a8\u4e0d\u76f8\u5173\u3002<\/p>\n\n\n\n<p>\u5728\u6a21\u677f\u526f\u672c\u4e2d\u52fe\u9009\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u4f7f\u7528\u7684\u6240\u6709\u7f51\u7ad9\u5185\u5bb9\u7c7b\u578b\u3002\u5e76\u8bb0\u4e0b\u5173\u4e8e\u5173\u952e\u8bcd\u6392\u540d\u7684\u4efb\u4f55\u5173\u952e\u53d1\u73b0\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u793e\u4ea4\u5a92\u4f53\u8425\u9500<\/strong><\/h4>\n\n\n\n<p>\u68c0\u67e5\u7ade\u4e89\u5bf9\u624b\u7684\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\uff0c\u4e86\u89e3\u4ed6\u4eec\u5982\u4f55\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u5438\u5f15\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u6765\u8bf4\uff0c\u627e\u51fa\uff1a<\/p>\n\n\n\n<ul 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data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/pJOhmIztQdGnq9ChfKfg\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u8981\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u6b63\u5728\u7ade\u6807\u7684\u5173\u952e\u8bcd\uff0c\u8bf7\u70b9\u51fb\u4ed6\u4eec\u7684\u57df\u540d\u3002<\/p>\n\n\n\n<p>\u5728\u4e0b\u4e00\u9875\uff0c\u5411\u4e0b\u6eda\u52a8\u5230\u201c\u4ed8\u8d39\u641c\u7d22\u6392\u540d\u201d\u90e8\u5206\u3002\u5728\u8fd9\u91cc\uff0c\u4f60\u4f1a\u770b\u5230\u4ed6\u4eec\u7ade\u4ef7\u7684\u5177\u4f53\u5173\u952e\u8bcd\uff0c\u4ee5\u53ca\u5e7f\u544a\u5ba2\u6237\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/9bpsLKRSAa39QOA7XwOQ'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/9bpsLKRSAa39QOA7XwOQ\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u60f3\u67e5\u770b\u4ed6\u4eec\u4f7f\u7528\u7684\u786e\u5207\u5e7f\u544a\uff0c\u8bf7\u8bbf\u95ee\u201c<strong>\u5e7f\u544a\u526f\u672c<\/strong>\u201d\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/k4wcKb3cQMOn3ksEm4wk'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/k4wcKb3cQMOn3ksEm4wk\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u7684\u5e7f\u544a\u3002\u770b\u770b\u6709\u591a\u5c11\u5173\u952e\u8bcd\u89e6\u53d1\u4e86\u4ed6\u4eec\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/SvJRXENgQPCAOicAAQlK'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/SvJRXENgQPCAOicAAQlK\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5e7f\u544a\u7814\u7a76\u5de5\u5177\u8fd8\u53ef\u4ee5\u663e\u793a\u5e7f\u544a\u6307\u5411\u7684\u843d\u5730\u9875\u3002\u53ea\u9700\u8bbf\u95ee\u201c<strong>\u9875\u9762<\/strong>\u201d\u6807\u7b7e\u5373\u53ef\u3002<\/p>\n\n\n\n<p>\u60a8\u5c06\u80fd\u591f\u770b\u5230\u6240\u6709\u843d\u5730\u9875\u7684\u5217\u8868\uff0c\u4ee5\u53ca\u6d41\u91cf\u548c\u5173\u952e\u8bcd\u6570\u91cf\u3002\u5982\u679c\u60a8\u613f\u610f\uff0c\u53ef\u4ee5\u70b9\u51fb\u201c<strong>\u5bfc\u51fa<\/strong>\u201d\u6309\u94ae\u5bfc\u51fa\u6b64\u5217\u8868\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/R01xpe1Qmu9bUmxiUAbw'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/R01xpe1Qmu9bUmxiUAbw\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u518d\u6b21\u5f3a\u8c03\uff0c\u4e00\u5b9a\u8981\u8bb0\u4e0b\u6240\u6709\u7a81\u51fa\u7684\u4e8b\u7269\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-do-a-swot-analysis\">\u7b2c\u516d\u6b65\uff1a\u8fdb\u884c SWOT \u5206\u6790<\/h3>\n\n\n\n<p>\u73b0\u5728\uff0c\u60a8\u53ef\u4ee5\u4e3a\u81ea\u5df1\u7684\u4f01\u4e1a\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u4f01\u4e1a\u8fdb\u884c\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1<a href=\"https:\/\/www.semrush.com\/blog\/swot-analysis-examples\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">(SWOT) \u5206\u6790\u4e86<\/a>\u3002\u8bf7\u5c06\u8fd9\u4e9b\u4fe1\u606f\u8bb0\u5f55\u5728\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u77e9\u9635\u6a21\u677f\u526f\u672c\u4e2d\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f SWOT \u5206\u6790\u6bcf\u4e2a\u90e8\u5206\u9700\u8981\u8003\u8651\u7684\u4e8b\u9879\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f18\u52bf<\/strong>\uff1a\u4f60\u7684\u4e1a\u52a1\u505a\u5f97\u7279\u522b\u597d\u7684\u5730\u65b9\u662f\u4ec0\u4e48\uff1f\u5b83\u4e0e\u5176\u4ed6\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\u6709\u54ea\u4e9b\u4e0d\u540c\uff1f<\/li>\n\n\n\n<li><strong>\u52a3\u52bf<\/strong>\uff1a\u4f60\u7684\u4f01\u4e1a\u6709\u54ea\u4e9b\u4e0d\u8db3\uff1f\u5176\u4ed6\u7ade\u4e89\u5bf9\u624b\u5728\u54ea\u4e9b\u65b9\u9762\u505a\u5f97\u66f4\u597d\uff1f<\/li>\n\n\n\n<li><strong>\u673a\u9047<\/strong>\uff1a\u57fa\u4e8e\u4f01\u4e1a\u7684\u4f18\u52bf\u548c\u5e02\u573a\u73b0\u72b6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u91c7\u53d6\u54ea\u4e9b\u884c\u52a8\uff1f\u4f8b\u5982\uff0c\u80fd\u5426\u5f00\u53d1\u4e00\u6b3e\u9488\u5bf9\u5e02\u573a\u4e2d\u670d\u52a1\u4e0d\u8db3\u7684\u7ec6\u5206\u5e02\u573a\u7684\u65b0\u4ea7\u54c1\uff1f\u80fd\u5426\u6295\u8d44\u4e8e\u76ee\u524d\u672a\u5f97\u5230\u5145\u5206\u5229\u7528\u7684\u7279\u5b9a\u8425\u9500\u6e20\u9053\uff1f<\/li>\n\n\n\n<li><strong>\u5a01\u80c1<\/strong>\uff1a\u54ea\u4e9b\u56e0\u7d20\u53ef\u80fd\u5bf9\u4f01\u4e1a\u9020\u6210\u5a01\u80c1\uff1f\u8fd9\u4e9b\u56e0\u7d20\u5305\u62ec\u5dde\u6cd5\u5f8b\u6cd5\u89c4\u5373\u5c06\u53d1\u751f\u7684\u53d8\u5316\u3001\u5a92\u4f53\u7684\u8d1f\u9762\u62a5\u9053\uff0c\u4ee5\u53ca\u4ea7\u54c1\u4e0a\u5e02\u53cd\u54cd\u4e0d\u4f73\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/r3v4C7NTQhGM66MB1xWg'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/r3v4C7NTQhGM66MB1xWg\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-7-analyze-the-data-and-plan-next-steps\">\u6b65\u9aa4 7\uff1a\u5206\u6790\u6570\u636e\u5e76\u89c4\u5212\u540e\u7eed\u6b65\u9aa4<\/h3>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u638c\u63e1\u4e86\u6709\u5173\u7ade\u4e89\u5bf9\u624b\u7684\u6240\u6709\u6570\u636e\uff0c\u662f\u65f6\u5019\u5c06\u5176\u4ed8\u8bf8\u884c\u52a8\u4e86\u3002<\/p>\n\n\n\n<p>\u56de\u987e\u5df2\u5b8c\u6210\u7684\u77e9\u9635\u4ee5\u53ca\u6240\u6709\u5173\u4e8e\u76ee\u6807\u53d7\u4f17\u7684\u8bb0\u5f55\u3002\u96c6\u601d\u5e7f\u76ca\uff0c\u601d\u8003\u5982\u4f55\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<p>\u8fd9\u53ef\u80fd\u6d89\u53ca\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4fee\u6539\u4f60\u7684\u4fe1\u606f<\/li>\n\n\n\n<li>\u4f18\u5316\u5b9a\u4ef7\u7b56\u7565<\/li>\n\n\n\n<li>\u589e\u52a0\u5bf9\u672a\u5145\u5206\u5229\u7528\u7684\u8425\u9500\u6e20\u9053\u7684\u6295\u8d44<\/li>\n\n\n\n<li>\u4e13\u6ce8\u4e8e\u670d\u52a1\u4e0d\u8db3\u7684\u7ec6\u5206\u5e02\u573a<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4f60\u53ef\u80fd\u4f1a\u6ce8\u610f\u5230\u7ade\u4e89\u5bf9\u624b\u5728\u4f60\u672a\u4f7f\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0a\u83b7\u5f97\u4e86\u5927\u91cf\u4e92\u52a8\u3002\u800c\u4f60\u7684\u53d7\u4f17\u8c03\u67e5\u663e\u793a\uff0c\u53d7\u4f17\u5927\u90e8\u5206\u65f6\u95f4\u90fd\u82b1\u5728\u8fd9\u4e9b\u5e73\u53f0\u4e0a\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u662f\u8fd9\u6837\uff0c\u4f60\u5e94\u8be5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\uff0c\u770b\u770b\u4ed6\u4eec\u5728\u505a\u4ec0\u4e48\u3002\u5e76\u786e\u5b9a\u5982\u4f55\u4ee5\u66f4\u597d\u7684\u65b9\u5f0f\u590d\u5236\u5b83\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u60a8\u51b3\u5b9a\u8ffd\u6c42\u4ec0\u4e48\u673a\u4f1a\uff0c\u8bf7\u52a1\u5fc5\u5236\u5b9a\u5305\u542b\u5177\u4f53\u6b65\u9aa4\u3001\u53d7\u8ba9\u4eba\u548c\u622a\u6b62\u65e5\u671f\u7684\u884c\u52a8\u8ba1\u5212\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-8-automate-competitor-analysis-reporting\">\u6b65\u9aa48\uff1a\u81ea\u52a8\u751f\u6210\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u62a5\u544a<\/h3>\n\n\n\n<p>\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u5e94\u8be5\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002\u8fd9\u6837\u4f60\u624d\u80fd\u968f\u65f6\u638c\u63e1\u91cd\u8981\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528<a href=\"https:\/\/www.semrush.com\/my_reports\/?utm_campaign=competitive-analysis&amp;utm_source=explodingtopics.com&amp;utm_medium=referral\">Semrush \u7684\u201c\u6211\u7684\u62a5\u544a\u201d<\/a>\u529f\u80fd\u6bcf\u6708\u81ea\u52a8\u521b\u5efa\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u62a5\u544a\u3002<\/p>\n\n\n\n<p>\u53ea\u9700\u5728\u201c\u5373\u7528\u578b\u6a21\u677f\u201d\u90e8\u5206\u4e2d\u627e\u5230\u5e76\u5355\u51fb\u201c<strong>\u6bcf\u6708\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u201d\u62a5\u544a\u6a21\u677f\u5373\u53ef\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/cdn.buttercms.com\/output=f:webp\/DOMw1F4R3mm8jesLQPG0'><img class=\"lazyload lazyload-style-2\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/cdn.buttercms.com\/output=f:webp\/DOMw1F4R3mm8jesLQPG0\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\u4e0d\u660e\u786e\u7684\"\/><\/div><\/figure>\n\n\n\n<p>\u5728\u4e0b\u4e00\u4e2a\u5c4f\u5e55\u4e0a\uff0c\u8f93\u5165\u7ade\u4e89\u5bf9\u624b\u7684\u57df\u540d\u5e76\u5355\u51fb\u201c<strong>\u521b\u5efa\u62a5\u544a<\/strong>\u201d\u6309\u94ae\u3002<\/p>\n\n\n\n<figure 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